This is a sample of the complete branding overhaul BRC Imagination Arts worked with the
Rock & Roll Hall of Fame to develop.  A full set of "Tone & Voice" and "Look & Feel" documents
were created to help implement the new logo and visual system for the Rock Hall across the organization and museum. Highlights include working with Jann Wenner to develop the ID.

ROLES: GRAPHIC DESIGN, BRANDING, WRITING, SIGNAGE & WAYFINDING, ART DIRECTION
AGENCY: BRC IMAGINATION ARTS (BRCWEB.COM)
CREATIVE DIRECTOR: CHRISTIAN LACHEL

Rock & Roll Hall of Fame

© 2017 Kevin McBee • All images TM & © their respective owners.