The Rock & Roll Hall of Fame called on BRC Imagination Art for a revamped brand identity, museum experience, and hall of fame signature show. As an Art Director I worked under Christian Lachel to re-imagine the Rock Hall logo & brand identity, create comprehensive brand guidelines with extensive tone & voice documentation, redesign much needed signage & way finding, and to art direct the concept of a revived interior retail and main atrium space.

ROLES: GRAPHIC DESIGN, ART DIRECTION
AGENCY: BRC IMAGINATION ARTS (BRCWEB.COM)
CREATIVE DIRECTOR: CHRISTIAN LACHEL

Rock & Roll Hall of Fame

© 2021 Kevin McBee • All images TM & © their respective owners.